iPod mini (1st generation)

The mini is the one that took the market. Apple put a 4GB Hitachi Microdrive inside an anodized aluminum body the size of a business card, charged $249, and sold it in silver, gold, pink, blue and green at a moment when every other music player was black or white plastic. Reviewers at launch were doubtful. Four gigabytes for $249 when $299 bought 15GB in a full-size iPod looked like poor value on paper, and the analysis missed that most people do not want a thousand albums, they want the thing to be small and pleasant. It became the best-selling iPod for the two years it existed. The Click Wheel debuted here before moving up to the full-size line, and the aluminum body set the material language Apple still uses.